The team at PocketGamer.biz takes a closer look at some of the most interesting things that have happened in mobile gaming over the past week. While the industry moves fast and news comes and goes, some stories stick with us, and we feel they deserve more attention. That’s why we’ve created a weekly roundup where our team shares their thoughts and dives deeper into the most noteworthy mobile gaming events.
Daniel Griffiths
Editor – PocketGamer.biz
Key Takeaways from Apple’s AI-Heavy WWDC: Time to Upgrade Your iPhone
Apple’s 2024 WWDC keynote was all about AI, showing off their new on-device language model that can create fun things like “Genmojis” and help with everyday tasks like writing emails. Even better, Siri’s simple tasks like setting timers should now be quicker and less reliant on distant servers. Plus, if you need more power, Apple’s secure servers have you covered, and ChatGPT is built right in without requiring a subscription. Apple seems to be getting the balance right with this AI integration, but to enjoy all these new features, you might need a new iPhone this year. It looks like Apple is playing the AI game smartly after all.
Sexist Ads in Mobile Games: Time to Take Action
Matej Lančarič explores the problem of sexist ads in mobile game advertising. Many of these offensive ads are used in casual games, where they seem even more out of place. Despite guidelines and advertising standards, these ads still slip through and are especially harmful when targeting younger audiences. As an industry, we need to report these ads and raise awareness about the damage they can cause. It’s important for studios to be more mindful of the message they’re sending and take responsibility. By speaking up, we can collectively push for better, more respectful advertising in games.
Zenless Zone Zero Breaks 40 Million Pre-Registrations
HoYoverse’s Zenless Zone Zero has surpassed 40 million pre-registrations, beating Squad Busters from Supercell. With three weeks to go before launch, this is a huge sign of the game’s popularity and trust in HoYoverse’s ability to deliver quality. In comparison, Honkai: Star Rail had 23 million pre-registrations before its launch, meaning Zenless Zone Zero is likely to smash day-one download records. Keep an eye on this game—it’s shaping up to be a massive hit!